Tuesday, July 1, 2008

History spawns evolution

Today in class the class discussed about the word history. A classmate brought up an interesting point about how one reality show spawned more reality shows because of the popularity of reality shows. Newer reality shows have come from the first reality show and that chain reaction is the same for the Nike Jordan shoe. The first show in the Jordan line was the Jordan I. As the saying goes, "History repeats itself" and Nike created more Jordan lines from the Jordan I to the Jordan 23. Nike's innovations allowed the company to create a whole line of shoes based on a basketball legend which from an enormous amount of funds. Nike also realizing that the historical Jordan shoes had such success and popularity, the company decided to recreate several Jordan shoes calling them "retros." In a sense i do believe that history spawns evolution. But in terms of companies such as Nike, the company has adapted to what is popular and has taken its popular shoes from its history to adapt and grow. Without adapting to what shoe fanatics want, Nike would not be the multi-million dollar business it is today.

Another subject that has taken its history to grow is the movie sequel Star Wars. The first Star Wars movie came out in 1977. Two more Star Wars movies would later complete the trilogy. George Lucas, being the genius that he is, decided to create three more movies adding onto the Star Wars movies. The three later movies did not add to the sequel; the older Star Wars trilogy were episode 4-6, and the newer Star Wars trilogy were episode 1-3. Lucasfilms created three new movies to tell the history of the original Star Wars trilogy. George Lucas and his company looked into its historical films to create a trilogy that was even more popular the the original. Thus, history spawns evolution, and companies adapt from its history.

2 comments:

Christopher Schaberg said...

It seems to me that it would be more accurate to say that evolution spawns history: If we agree that humans are a product of evolution (biology), 'history' becomes a product of human existence. ('History' is just an idea, right, or one particular interpretation of time and space?)

It was always interesting to me that Star Wars imagined more 'futuristic' societies in a history already *past*: "A long time ago in a galaxy far, far away...." In this way, Star Wars is either a critique of history, or an argument on behalf of history's repetitive nature. What would it mean to think of evolutions as circular processes?

In your fourth sentence, "show" should read "shoe." And capitalize your "i"!

Parika Bansal said...

It is interesting that you compare reality shows spawning new shows to new Jordan's being made. I kind of wonder if you can make a family tree of shoes, but I doubt it since they are numbered 1-23.
Star Wars is interesting because they did the prequels (1-3) before (4-6). It adds some sort of base to the story; basically everyone knew Anakin Skywalker would go evil but it was still very emotional and shocking. I find that interesting. People can watch a movie about history, stuff that has already passed and they may be knowledgeable about, and they can still be shocked by it.